tag:blogger.com,1999:blog-38857904.post6844292101840278718..comments2007-02-27T17:16:04.046Znjrhttp://www.blogger.com/profile/08980758986023344486noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-38857904.post-84558976842216558652007-02-27T17:16:00.000Z2007-02-27T17:16:00.000ZInteresting, Rob.<BR/><BR/>I wasn't familiar with the financial markets definition, though it makes sense.<BR/><BR/>It seems even the "self-explanatory" and straightforward labels can be polarizing!njrhttp://scientificmarketer.com/noreply@blogger.comtag:blogger.com,1999:blog-38857904.post-39400290379216915302007-02-27T15:52:00.000Z2007-02-27T15:52:00.000ZI think that "Contrarian" having such a specific meaning in financial markets makes it unsuitable for an unrelated (and possibly very different) behaviour. I favour Sleeping Dogs, but if I have to suggest a new label, maybe Fragiles?Robhttp://www.blogger.com/profile/11567427414220883158noreply@blogger.comtag:blogger.com,1999:blog-38857904.post-32106513568416798202007-02-26T20:42:00.000Z2007-02-26T20:42:00.000ZThat's an interesting thought, Amy. I guess the point is that folding isn't really what want, because you really want them to raise, if you have a strong hand that will win. Is that the idea?<BR/><BR/>But I guess folding has it's positive side, right? As in, if you fold at least I win. The thing about the boomerangs is that it's kind-of lose-lose, in that you spend money to drive business away. Or maybe I slightly missed the point...<BR/><BR/>Interesting thought, anyway. Thanks,njrhttp://scientificmarketer.com/noreply@blogger.comtag:blogger.com,1999:blog-38857904.post-8824197696209178002007-02-26T19:41:00.000Z2007-02-26T19:41:00.000ZHow about a folder, as in poker or card games where the player folds when presented with the bet or pitch in this case.<BR/><BR/>- AmyAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-38857904.post-57446938451340282522007-02-26T15:39:00.000Z2007-02-26T15:39:00.000ZInteresting, Svenni. In my mind people who don't buy either way (or leave either way) aren't reacting at all, while "negative reactors" are those who do react --- just the wrong way. But clearly that doesn't come through to everyone.<BR/><BR/>I guess I'm slightly loathe to attach an adjective like "irrational" because it doesn't seem to me that this reaction is necessarily irrational at all. But "reverse" might be an alternative. (Or perverse, of course, but let's not go there.)<BR/><BR/>Contras would be another possibility, perhaps more widely understood than "contrarians", but the particular Nicaraguan associations might not be entirely helpful!njrhttp://www.blogger.com/profile/08980758986023344486noreply@blogger.comtag:blogger.com,1999:blog-38857904.post-53222704531448226302007-02-26T15:29:00.000Z2007-02-26T15:29:00.000Z‘Reactors’ instantly appeals to me because it describes the kind of people (i.e. someone that has been treated and reacted to the treatment somehow), but I’m not so sure about ‘Negative'. 'Negative reactors' to me is the super set of the people that the name tries to identify (super set being everyone who says no to the treatment), not the people who will react positively unless treated. So the prefix to Reactors should be something that narrows it down. Perhaps something like 'Reversion reactors', 'Defensive reactors', ‘Fleeing reactors’, ‘Irrational reactors’, or such like.<BR/><BR/>'Contrarian' sounds apt but how many marketers are familiar with this word, i.e. how common is it? If it is a widely used word then it sounds like a good bet however there's already two definitions in this blog trying to elaborate/clarify what it means. The word should 'hit home' to as many as possible right away, right? Or is chaotic information more valuable in this sense?Svennihttp://www.blogger.com/profile/04769441600689132711noreply@blogger.comtag:blogger.com,1999:blog-38857904.post-29494056661246858682007-02-26T15:23:00.000Z2007-02-26T15:23:00.000ZYes, ricochets definitely has the right sort of feel about it. Thanks Donald.<BR/><BR/>My only problem with "contrarian" is that it is a little high-falutin'. But maybe that's not the end of the world.njrhttp://www.blogger.com/profile/08980758986023344486noreply@blogger.comtag:blogger.com,1999:blog-38857904.post-2190668568411995942007-02-26T15:18:00.000Z2007-02-26T15:18:00.000ZRicochets?Donaldnoreply@blogger.comtag:blogger.com,1999:blog-38857904.post-39323616648605705402007-02-26T15:11:00.000Z2007-02-26T15:11:00.000ZContrarian seems appropriate, it's widely used in the financial markets, e.g. Merriam-Webster <I>"a person who takes a contrary position or attitude; <B>specifically : an investor who buys shares of stock when most others are selling and sells when others are buying</B>"</I>.<BR/><BR/>There's also the nursery rhyme "Mary, Mary, quite contrary" which seems to have a <A HREF="http://en.wikipedia.org/wiki/Mary,_Mary,_Quite_Contrary" REL="nofollow">fascinating history</A> though the 'contrary' reference is perhaps a bit obscure.Patrickhttp://www.blogger.com/profile/09784429667380403886noreply@blogger.com