The Scientific Marketer
On control groups, lift, direct marketing and analytics . . . mainly
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17 December 2022
Marketing Micro.Blog
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TL;DR: Manton Reece (creator of Micro.blog ), and Daniel Jakut (creator of MarsEdit , Mac software for posting to webblogs, including Mi...
01 January 2016
Naming Photos with AppleScript and Python in Photos.app on OS X
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I started using Apple’s Photos App a few months ago, and am quite impressed with it. But it has a few issues for me. My long-established...
05 November 2015
Test-Driven Data Analysis (New Blog)
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I've just launched a new blog, in collaboration with star Stochastic Solutions customer Skyscanner . It's available at htt...
12 July 2015
Do Fitness Trackers Work? (Very Nearly) 23 Months the Misfit Shine
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Very nearly two years ago I received a Misfit Shine , a rather beautiful fitness tracker from Misfit Wearables . The Shine resulted from a h...
03 July 2015
Rachel Sermanni, Aaron Parks Trio & Apple Music
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Most mornings, I get off the bus near the Queen's Hall and see posters advertising gigs for exotic-sounding artists I don't know bu...
29 July 2014
People of Britain
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As a follow up to the previous post , if an olympic swimming pool has under a million gallons of water, rather than the billion gallons clai...
28 July 2014
One billion gallons
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1 Billion Gallons of Water A friend mentioned that the diving events in the current (Glasgow) Commonwealth games are being held here at Ed...
27 September 2013
IVR-to-English Dictionary
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Your call is valuable to us. Please stop bothering us. Your call is valuable to us. (Variation for premium rate phone numbers): we m...
26 September 2013
Bank of Scotland 1, Customer Alienation Systems 0
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Today I called Bank of Scotland because my credit card has almost snapped in half. Here’s what happened: I dialled the number on the ba...
16 August 2013
The Misfit Shine: Points and Steps
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Summary: As far as I can tell, 10 steps = 1 point. UPDATE: As I didn't (but perhaps should have) known, the Shine App can also just...
07 August 2013
The Misfit Shine: A Review
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A long time ago I backed a crowd-funded project on Indiegogo for the Misfit Shine “the world’s most elegant physic...
17 May 2012
The Not-Quite-So Amazing Case of John O'Donnell
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According to the BBC (17th May 2012): Labour MP John McDonnell has defied odds estimated at 58,000 to 1 to top the annual Private...
15 March 2012
Book: Getting Started With Fluidinfo
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I wrote a book, with my friend and colleague Nicholas Tollervey ( @ntoll ). It’s published by O’Reilly Media and is available both as a p...
13 March 2012
1-Pager Available: Customer Savability (Mobile Telco)
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A new single-page description of uplift modelling in the context of retention for mobile phone companies is available from Stochastic Solu...
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