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14 August 2010

371%

So I notice that you’ve moved away from pie charts for our sales attribution reports. Yes Sir. We discovered a fundamental flaw with pie charts. Really? Yes sir. The problem is that pie charts only allow you to show up to 100%. And according to our attribution modeling, our marketing generates 371% of our sales. (By Channel: Email 93%; TV 91% DM 96%; Inbound 91%. All: 100%.)
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