The Scientific Marketer

On control groups, lift, direct marketing and analytics . . . mainly

14 August 2010

371%

So I notice that you’ve moved away from pie charts for our sales attribution reports.
Yes Sir. We discovered a fundamental flaw with pie charts.
Really?
Yes sir. The problem is that pie charts only allow you to show up to 100%. And according to our attribution modeling, our marketing generates 371% of our sales.
(By Channel: Email 93%; TV 91% DM 96%; Inbound 91%.
All: 100%.)

Labels: attribution, cartoon, visualization

posted by njr at 06:38 PERMALINK

0 Comments:

Previous Posts

Teasers
The First Cameron Cabinet (Annotated; Final; Venn)...
Cabinet Breakdown (improved)
The New Cabinet (so far): The Nested Venn Diagram
Improving the Journey History on the Oyster Websit...
Venn in Wonderland: Paper on Nested Venn Diagrams ...
The Nested Venn Diagram
Parlez-vous Français, Miró?
Miró's Control Group Size Calculator Now Available...
Miró is Coming

Tags

alienation
author
cartoon
controls
errors
measurement
memory
modelling
motivation
multiplier
negative effects
portrait
profitability
quotation
response
sales
targeting
text
uplift