The Scientific Marketer

On control groups, lift, direct marketing and analytics . . . mainly

14 August 2010

371%

So I notice that you’ve moved away from pie charts for our sales attribution reports.
Yes Sir. We discovered a fundamental flaw with pie charts.
Really?
Yes sir. The problem is that pie charts only allow you to show up to 100%. And according to our attribution modeling, our marketing generates 371% of our sales.
(By Channel: Email 93%; TV 91% DM 96%; Inbound 91%.
All: 100%.)

Labels: attribution, cartoon, visualization

posted by njr at 06:38 PERMALINK

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