21 December 2007

Do Computers Dream of Electronic Forgiveness?

(Type type type type type . . .)   (2 Hours Later.)   (. . . Type type type type . . .)    ERROR: YOU MUST SHUT DOWN NOW.   [OK BUTTON]     “OK?   OK?   You cheerfully piss away two hours of my work and then expect me to click “OK”?   In your dreams!

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19 December 2007

Jim Novo on Control Groups

There are a couple of good posts on control groups from Jim Novo at his Marketing Productivity Blog. the first is about The Benefits of Using Control Groups. The second is, well, kind of about the same thing, but more specifically discusses how to justify the use of control groups.

Well worth a read, and he's promising more to come.

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