03 September 2007

Controls

OK, so you didn’t record the responses.   But we know who we mailed, right?   So we’re home free.   We can build uplift models to figure out patterns in the change in behaviour against the controls!   That’s even better!   Controls?

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2 Comments:

Blogger Suzanne Obermire said...

Almost like "50 Ways to Lose Your Lover". Loved your post! And, so many ring true with me (a direct marketer with WAY too many years of experience, some good, some bad).

Thanks for making me laugh (and cringe).

03:10  
Blogger njr said...

I hadn't thought of it like that, Suzanne. I'm sure with a little more thought I could get to 50; and even if not, sadly, the longer you spend in this business the more ways you come across.

Anyway, thanks for dropping by.

03:59  

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