The Scientific Marketer

On control groups, lift, direct marketing and analytics . . . mainly

18 April 2007

Suspicion

Hi, my name is Sally from your bank. We’ve noticed some suspicious and unusual activity on your account. Could you confirm that you stayed in a hotel in Florida May 1-4 and incurred some internet connection charges. That’s no unusual for me at all. I travel on business and regularly incur internet charges. Look at my history. Sir, we have the finest algorithms working on this, and trust me - that’s suspicious and unusual. These checks are for your own safety. Now, could you just confirm . . .

Labels: alienation, cartoon, negative effects

posted by njr at 21:33 PERMALINK

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