The Scientific Marketer

On control groups, lift, direct marketing and analytics . . . mainly

11 February 2007

Rejection

Income over $35,000? Home-owner? Clean credit history? Apply for a North-South Gold Card today. NORTH-SOUTH BANK GOLD CARD APPLICATION. FORENAME: Susan SURNAME: Green INCOME: $42,000 HOME STATUS: Owner DEFAULTS: None. NORTH-SOUTH BANK. Dear Ms. Green, We regret to inform you that we will not be able to offer you a gold card . . . Did not meet lending criteria . . . (35 years later) How about we bank with North-South Darling? No.

Labels: alienation, cartoon, memory, multiplier

posted by njr at 10:17 PERMALINK

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It Takes a Computer . . .
Customer Alienation Systems
Triggered Comparison Shopping
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I Want to Give You My Money
The Two Controls
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