The Last Seduction
If you ever want to introduce someone to the idea of targeted marketing, you could do a lot worse than pointing them to the film The Last Seduction, by John Dahl. Just look out for the late night scene where Bridget says “What I need is a list”. There are wonderful performances from Linda Fiorentino and Bill Pullman.
Dahl's Rounders is a even better film, but it has less marketing content.