07 February 2007

Deadbeats

These results are amazing. we got a 16% lift over the control group. If I didn’t know better, I’d think the control group was from a totally different population. So, do you stratify when you choose your controls? Stratify? No, we just use all the sleepers, gone-aways and other deadbeats who’ll never buy anyway. Did you see the lift?

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posted by njr at 20:34 PERMALINK