Customer Alienation Systems
It was Herb Edelstein who, as far as I know, first argued that IVR systems ("Interactive Voice Response") should more properly be known as Customer Alienation Systems.
He's not wrong.
Labels: alienation, text
On control groups, lift, direct marketing and analytics . . . mainly
It was Herb Edelstein who, as far as I know, first argued that IVR systems ("Interactive Voice Response") should more properly be known as Customer Alienation Systems.
He's not wrong.
Labels: alienation, text
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